Rick Ross NFT Partnership

It always went much deeper than rap. Rick Ross defines a lifestyle, a mindset, and a culture. The GRAMMY® Award-nominated multiplatinum superstar, two-time New York Times-Bestselling author, and business magnate makes everything feel “rich,” eclipsing material wealth and hinting at a much more substantive spirit. You hear it when his instantly recognizable voice booms through the speakers, absorb it in the wisdom on the pages of his books, and watch it as he makes major moves in the boardroom. Over the course of a remarkable career, he literally went from “Hustlin” to visiting President Barack Obama at the White House, sharing the big screen with Eddie Murphy in Coming 2 America, and occupying spots on the New York Times bestseller list. In the wake of his platinum-selling 2006 classic debut Port of Miami, he has notched seven GRAMMY® Award nominations, scored streams in the billions, picked up dozens of multiplatinum certifications, and logged five #1 debuts on the Billboard Top 200. His first single “Hustlin” landed in the record books as “first mastertone ever certified RIAA platinum before the associated album had been released.” By reinvesting in himself, his business, and the community around him, Rick Ross presides over one of the most formidable empires in the world, spanning nearly 30 restaurants, personal product launches, collaborations, and tens of millions of dollars in real estate. As of 2022, his portfolio impressively comprises 25+ Wingstop locations, the Checkers restaurant he grew up frequenting, Belaire Rosé, Rap Snacks and, of course, Maybach Music Group—the label he founded and home to multiplatinum superstars Meek Mill, Wale, and many others. Entrepreneur proclaimed him “the biggest name in the rapper-franchisee game,” and Forbes included him on its coveted annual “Cash Kings” list multiple times. In the midst of the Global Pandemic, Ross reset. He penned the inspirational, The Perfect Day to Boss Up: A Hustler’s Guide to Building Your Empire, making for his second New York Times Bestseller. Following his emergence as a hip-hop phenomenon in 2006, the GRAMMY® Award-nominated record- breaking icon immediately pursued his entrepreneurial inclinations. As such, he launched Maybach Music Group during 2009. Recognizing talent early, the C.E.O. personally signed and built a platform for the success of Meek Mill, Wale, and more. As a longtime Wingstop devotee, he invested in his first franchise back in 2013. Within six years, he became synonymous with the brand and owned 25 franchises across the South and East Coast. 2017 saw him “buy back the block” and purchase the Carol City, FL Checkers in his childhood neighborhood. It brought everything full circle as a 13-year-old Ross once held down a job at the carwash across the street and spent a portion of his check on “The #1 hamburger in the game.” Not to mention, he continues to make headlines for various multimillion-dollar real estate transactions throughout the continental United States. Most recently, becoming a leading in car industry kicking off his first annual “Rick Ross Car & Bike” show at the Promise Land that saw over 7k plus attendees. All of these achievements and milestones affirm as place as not just the biggest boss in hip-hop, but one of the biggest bosses in business as well.